★★★★★
“I’ve been buying Caramì for years, for both myself and my partner, and the quality has always been impeccable — it has actually improved. Well done!”
Verified customer · IT · 16/02/2026The story of Caramì
Florence · Made in Italy · Benefit Corporation
Caramì, Italian lingerie born from a story of sisters
Caramì was born in Florence, bringing together vision, femininity and Italian craftsmanship. Founded by Carlotta and Camilla Castrucci, the brand creates Made in Italy lingerie designed to accompany the body with comfort, character and freedom.
Made in Italy Italian production and careful craftsmanship.
Founded in Florence An identity rooted in Italy's culture of beauty.
Benefit Corporation An approach to business that considers people and communities.
Two sisters A shared vision, built over time.
The origins
A story born between two sisters
Caramì grew from Carlotta and Camilla Castrucci's wish to transform a personal bond into a business that could speak sincerely to women.
The brand is founded on a simple, ambitious idea: to create pieces that make every woman feel comfortable, without asking her to fit a predetermined image.
Lingerie, clothing and shared collections become ways to express yourself. They accompany and enhance the body, allowing personal expression.
“Making every woman feel comfortable, on every occasion.”
Florence
A city that taught Caramì the value of balance
Florence is more than Caramì's birthplace. It shapes how the brand sees beauty: through balance, proportion, attention to detail and respect for artisanal expertise.
This culture is reflected in every collection. Caramì elegance seeks precision. Its sensuality is expressed through materials, shapes and sheer details that leave room for the individual.
The brand's DNA
Femininity, freedom and character
Caramì sees femininity as personal and ever-changing. It can be romantic, confident, playful, delicate or sensual. There is no single way to express it.
Real comfort
Fit and materials should let the body move freely while preserving elegance.
Distinctive style
Lace, velvet, colours and details create a personal, recognisable identity.
Versatility
Lingerie can be worn under clothing or become a visible part of the look.
Underwear as outerwear
Lingerie steps into view
From the beginning, Caramì imagined lingerie that could move beyond the boundary between underwear and clothing.
Bras, bodysuits, kimonos and sets can become visible elements of an outfit: under a blazer, with an open shirt or paired with simple wardrobe pieces.
This versatility lets every woman interpret the collections in her own way, combining elegance and comfort without rigid rules.
The journey
An Italian brand in constant evolution
Caramì grows while keeping its core values: Made in Italy, femininity, quality and freedom of expression. From lingerie to shared collections and capsules for sport and lifestyle, each project evolves coherently from the brand's identity.
Origins
Florence
The city where Caramì's vision began.
Founders
Carlotta and Camilla
Two sisters, a shared direction.
Production
Made in Italy
Materials, construction and attention to detail.
Commitment
Benefit Corporation
A business combining economic aims and responsibility.
Benefit Corporation
A business that aims to make a positive difference
Becoming a Benefit Corporation reflects the wish to consider people, communities and the environment in the way the company operates.
For Caramì, responsibility means building more transparent relationships, valuing expertise and creating products with a vision beyond immediate results.
Our commitment
Enhancing individuality
The #CaramìTeam celebrates diverse bodies and believes lingerie should leave room for each woman's own expression of femininity.
Every piece is designed to accompany the person who chooses it, giving her the freedom to wear it according to her body, character and moment.
Explore Caramì
Discover the brand's world
Press
Caramì in the press
Frequently asked questions
Getting to know Caramì
Who founded Caramì?
Caramì was founded by Florentine sisters Carlotta and Camilla Castrucci, united by a shared vision of femininity, lingerie and Made in Italy.
Where was Caramì founded?
Caramì was born in Florence, a city whose culture of beauty, balance, detail and craftsmanship influences the brand.
Where are Caramì pieces made?
Caramì pieces are made in Italy using selected production methods and expertise, with attention to quality and construction.
What does it mean that Caramì is a Benefit Corporation?
It means the brand combines economic aims with common-benefit purposes in its business model, considering people, communities and the environment.
What is Caramì's philosophy?
Caramì creates pieces that enhance each body while respecting its individuality, combining femininity, comfort, character and freedom of expression.
What does “underwear as outerwear” mean?
It means wearing lingerie and bodysuits as visible parts of your look, for example under shirts, blazers and jackets.
Does Caramì only make lingerie?
Lingerie is at the heart of the brand, which also develops clothing, lifestyle collections and capsules consistent with its identity.
How can I choose the right size?
Consult the Caramì size guide or contact customer service for help choosing.
Caramì · Florence
An Italian story to wear
Discover Made in Italy lingerie designed to accompany the body, express femininity and make every day a choice of personal style.